HARD ROCK FLAGSHIP RESORT • HOLLYWOOD, FL

Designed and directed 9 musical shows for permanent lobby installation, welcoming 30,000+ daily visitors

DESIGNED, PRODUCED, INSTALLED
2019, 2023

NOW ON DISPLAY

SURFACES:
35’ CENTRAL WATERFALL
20’ WATER WALL
6 LED COLUMNS

9 MUSICAL SHOWS:
DAVID BOWIE, MILES DAVID, MAROON 5,
MUSE, FOO FIGHTERS, & STING

CREATIVE DIRECTOR: Nicole Ginelli
ART DIRECTOR: Reine Defranco

ANIMATORS: Scott Gelber, Daniel Sierra, Will Rahilly
Chris Rutledge, Nate Rodruigez-Vera, Victor Wei Lu

WATER CHOREOGRAPHY: WET design
LIGHTING DESIGN: Focus Lighting

LOBBY ARCHITECTS: Rockwell Group

Hard Rock Hollywood, Fl is a $1.5B flagship resort welcoming over 30K daily visitors, offering 20+ restaurants, a 7,000-seat theater, and 140K+ sq-ft casino. Resort's lobby centerpiece combines a 35' volumetric waterfall, backlit projection water wall, and 6 LED columns to create a 360° immersive environment. At the top of each hour, the lights dim and the Oculus performs one of 10 songs, each featuring an original 3D animated music video projected on the water wall, volumetric water choreography, and dynamic lighting sweeps.

2019 - As Visual Designer, I worked with the studio Art Director to develop narrative decks & lighting mockups for 8 shows, debuted at the resort's grand opening in October 2019.

2022 - Returning as Art Director, I conceptualized the story and visual style for Foo Fighters' "Learn to Fly" and assisted the Creative Director to direct lighting choreography for production and final installation.

HAND DRAWN PASTEL STORYBOARDS

NARRATIVE DECK