INFO
KAHLO MUSEUM
NORWEGIAN CRUISES
ILLUMINARIUM
HARD ROCK
COTE
ROCKWELL GROUP
MUSIC HALL
FLORA
BLACK BOX THEATER
LOBBY SYSTEM
TMPO
COPTICO
HOWLER RADIO
IUCN SSC
SHORT FILMS
ILLUMINARIUM • ATLANTA, GA
Directed 5 immersive environments for 25,000-sq-ft projection mapped theater
DESIGNED, PRODUCED, INSTALLED
2020 - 2021
NOW ON DISPLAY
25’ PROJECTION MAPPED WALLS
16K PROJECTIONS
HOLOPLOT SOUND SYSTEM
5 GENERATIVE IMMERSIVE WORLDS
ART DIRECTOR: Reine DeFranco
ANIMATORS: Nate Rodriguez-Vera, Santiago Castano,
Richard Lapham, Barak Chamo, Victor Wei Lu, Yang Wang
Design Director: Daniel Marino
PRODUCED BY: LAB at Rockwell Group
VENUE ARCHITECTS: Rockwell Group
Illuminatrium is an immersive experience theater with over 25,000-sq-ft of projection mapped space, welcoming 4,000+ daily visitors. Located on the Atlanta Beltline, the projection-mapped bar displays 5 generative worlds unfolding across 4 25ft walls, rotating nightly. I designed the original concepts and art directed a team of animators to create evolving environments that reveal new characters and lighting displays to reward extended visits. I directed the film and photo team to document the space following the installation (shown above).
SHIBUYA NIGHT MARKET: Futuristic cityscape with neon holograph takeovers
LIVING MURAL: Illustrative jungle hiding peacocks, panthers and pythons
JARDIN DE FLEUR: Floral archways overlooking palatial gardens
CRYSTAL EXCAVATION: Towering translucent columns illuminated by god lights
LUMINOUS REEFS: Glowing coral ecosystems housing bioluminescent marine life
MODE 1: SHIBUYA NIGHT MARKET
MODE 2: BIOLUMINESCENT REEFS
MODE 3: JARDIN DE FLEUR
MODE 4: LIVING MURAL
MODE 6: CRYSTAL EXCAVATION
PROJECT DOCUMENTATION