ROCKWELL GROUP LOBBY • NYC

Pitched, designed, and installed permanent 10ft display in award-winning architecture firm lobby.

PITCHED, DESIGNED, INSTALLED
2025

NOW ON DISPLAY

10FT INTERACTIVE KALEIDOSCOPE
2x LCD SCREENS

ART DIRECTOR, ANIMATOR: Reine DeFranco
PRODUCED & MANUFACTURED BY: LAB at Rockwell Group

I built an interactive kaleidoscope using TouchDesigner, now on display in the Rockwell Group lobby. I studied tile and textile patterns to create a geometry fitted precisely to the column’s dimensions. The color tones evolve to new palettes over the course of a day, while each tile advances and recedes with generative lighting for added depth transformation. I directed the final photo and film documentation to demonstrate the interaction to clients.