TMPO: A MUSIC-DRIVEN RUNNING APP • LOS ANGELES

2026

CAMPAIGN CREATIVE DIRECTION

FOUNDER: Harnek Gulati
CREATIVE DIRECTOR: Reine DeFranco
DIRECTOR OF PHOTOGRAPHY: Connor Simpson
MUSIC CURATOR: Sam Weisband

Creative directed video and photo campaigns for TMPO, a running app that matches songs from a user’s music library to their running pace.
Led animators and photographers to produce music-forward running narratives, translating brand strategy into social + print campaigns for LA running clubs.
Edited photography and film to sculpt brand identity built on movement, rhythm, and tactility.