TMPO: A MUSIC-DRIVEN RUNNING APP • LOS ANGELES

Directing 4-person team to produce 2026 campaign: get lost in the music.

CURRENTLY IN PRODUCTION
2026

CAMPAIGN ART DIRECTION

FOUNDER: Harnek Gulati
ART DIRECTOR: Reine DeFranco
DIRECTOR OF PHOTOGRAPHY: Connor Simpson
MUSIC CURATOR: Sam Weisband

I art direct video and photo campaigns for TMPO, a music app that matches songs from a user’s personal library to their running pace. I lead animators and photographers to produce music-forward running narratives, translating brand strategy into social + print campaigns for Los Angeles running clubs and music-industry collaborators. I am editing and color-correcting footage and photography to form an identity built on movement, rhythm, and tactility.

LOGO DESIGN
A custom “tmpo” wordmark engineered into a play-button form, serving as the app’s central interactive mark.