INFO
KAHLO MUSEUM
NORWEGIAN CRUISES
ILLUMINARIUM
HARD ROCK
COTE
ROCKWELL GROUP
MUSIC HALL
FLORA
BLACK BOX THEATER
LOBBY SYSTEM
TMPO
COPTICO
HOWLER RADIO
IUCN SSC
SHORT FILMS
Designed brand logo, strategy, and guidelines for music-driven running app
DESIGNED 2026
BRAND IDENTITY
LOGO DESIGN
FOUNDER: Harnek Gulati
ART DIRECTOR: Reine DeFranco
DIRECTOR OF PHOTOGRAPHY: Connor Simpson
MUSIC CURATOR: Sam Weisband
I created the brand identity for the music-app startup TMPO: a running app that syncs song BPM to runner’s pace, synchronizing cadence with each athelete’s curated playlists. I designed the original logo, color palette, typography, in-app layout, guidelines, and realtime graphics. The TMPO app UI/UX emphasizes intuitive responsiveness and visual crescendos for a uniquely artful running experience. I designed the custom “tmpo” wordmark as a signature forming a play-button, serving as the app’s interactive app button to initiate every run.
APP INTERFACE DESIGN
The app transforms location data into a dynamic color palette that shifts with the time of day for each run.
APP WIREFRAMES
MORNING RUN WIREFRAMES
COMPLETED RUN IG SHARE SCREENS
LOGO DESIGN