LAB REDESIGN — reine.co

Redesigned LAB studio brand identity and external media strategy

DESIGNED
2025

BRAND IDENTITY
PALETTE DESIGN

CREATIVE DIRECTOR: Lorraine Glover
ART DIRECTOR + BRAND DESIGNER: Reine DeFranco

I worked with LAB’s strategy team to examine the studio’s past and future, developing a cohesive visual identity for future digital media, website design, and deck layouts. I designed brand guidelines that demonstrate the values our studio embodies, how we visualize growth through our work, and how our studio documents and shares project imagery across our website and social media.

CONCEPT VARIATIONS:

FINAL OUTPUT: